The "Genre-Neutral" Dad Hat
We hope you're comfortable talking to strangers because this here hat is a proven conversation starter. Many people's eyes will initially deceive them into thinking it says "gender-neutral," they might squint and even stare for a brief moment, but they'll quickly realize that it in fact says "genre-neutral" and start to wonder what that means and who the fascinating individual wearing the moniker proudly atop their person is. This is when questions and banter surely ensue.
We're simply warning you so that you're prepared with some witty responses worthy of this hat. Don't be the person that shrugs and says "I dunno, I saw it on Instagram" (even if you did). Please see below for some acceptable responses.
And yes, we trademarked “genre-neutral™.”
We hope you're comfortable talking to strangers because this here hat is a proven conversation starter. Many people's eyes will initially deceive them into thinking it says "gender-neutral," they might squint and even stare for a brief moment, but they'll quickly realize that it in fact says "genre-neutral" and start to wonder what that means and who the fascinating individual wearing the moniker proudly atop their person is. This is when questions and banter surely ensue.
We're simply warning you so that you're prepared with some witty responses worthy of this hat. Don't be the person that shrugs and says "I dunno, I saw it on Instagram" (even if you did). Please see below for some acceptable responses.
And yes, we trademarked “genre-neutral™.”
We hope you're comfortable talking to strangers because this here hat is a proven conversation starter. Many people's eyes will initially deceive them into thinking it says "gender-neutral," they might squint and even stare for a brief moment, but they'll quickly realize that it in fact says "genre-neutral" and start to wonder what that means and who the fascinating individual wearing the moniker proudly atop their person is. This is when questions and banter surely ensue.
We're simply warning you so that you're prepared with some witty responses worthy of this hat. Don't be the person that shrugs and says "I dunno, I saw it on Instagram" (even if you did). Please see below for some acceptable responses.
And yes, we trademarked “genre-neutral™.”
More Words
Here are some acceptable responses when asked about this hat:
1. Chances are… you’re already living the genre-neutral™ lifestyle and you just don’t know it yet.
2. If you enjoy a variety of different genres and types of music, books, art, tv & movies, even food… you are, in fact, already embracing your inner genre-neutrality.
3. Wearing this hat is my way of of committing to not conforming or being any *one* thing ;)
Also... there's a strong chance that someone might see the back of the hat and wonder about what that says/means. The only acceptable response is: "it's pronounced 'basement party' and it's the illest creative collective of all time - they make dope music, content & merch - do yourself a favor and stream their music and follow @BSMNTPRTY on all the things."
It's a "dad hat" because apparently a lot of dads wore this exact type of hat (a 6 panel baseball cap with a slightly curved brim) in the 70s and 80s. Then celebrities made them a trend in the 90s (think lowering the brim to appear incognito while dodging the paps). More recently, Gen Z has semi-ironically adopted the style along with other 90s staples. And now they're pretty ubiquitous among effortlessly stylish and sophisticated types - so naturally we needed to include it in our initial offering. You don't need to be a dad or have a good relationship with your dad to wear this hat.
Some Pertinent Details
100% chino cotton twill
Unstructured, 6-panel, low-profile
6 embroidered eyelets
3 ⅛” (7.6 cm) crown
Adjustable strap with antique buckle
Made in Bangladesh
The blank hat is manufactured by Yupoong, the OG creators of world-class headwear used by many of your favorite brands, and then custom embroidered with our trademarked logo and tagline. We were going to sew in custom BSMNTPRTY labels, but for the sake of efficiency, transparency, and cost effectiveness - we chose not to do so as it would slow down production, increase our carbon footprint, and raise costs, which would force us to charge more.
The factory where this hat is made has the following certifications: BSCI Certified · WRAP Certified · OHSAS 18001 Certified · SEDEX Certifiedn · ISO 14001 Certified · ISO 9001 Certified